Agency : Lever de Rideau (LDR)
Year : 2020
Genre : Digital Event
Duration : 4 days
Set : Green Screen Studio
Agency brief :
Heineken asked LDR to organize the presentation of its annual results for 2020 and its strategy for the year 2021. LDR directs Heineken to organize a bold and relevant digital event in partnership with Studio 51.
LDR and Studio 51 are organizing Heineken’s internal communication campaign around a digital event in augmented reality and live streaming.
Between technical advice, scenic orientations, creation of virtual sets and all content, technical team and preparation of the production management; 3 weeks of preparation were necessary for the production and the realization of 4 days of live streaming.
- Preparation : 1 day at the studio and 3 weeks before shooting
- Filming day(s) : 3
- People involved : 15
- People involved at the same time : 4
- Number of duplexes : 6 / day
- Technical team : 15 technicians
- Number of virtual sets : 8
- Creation of sets : Romain Sosso (Explore)
- Live streams / day : 2 | Duration of live steams : 3H30
- Online target : 800 / day
Virtual decor n°1
Virtual decor n°2
about your project
Périphérique Porte de Gentilly, 300m
Accès A6, 300m
RER B Gentilly, 70m
Tramway (T3) Stade Charlety, 400m
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